The fibrous husk (mesocarp) of the coconut is soaked in pits for softening and then beaten to extract the coir fibre used in the manufacture of ropes, door mats, upholstery, mattresses, car seats, carpets, insulation, bristle brooms and brushes.

Only the residual dust or Coir Fibre Pith had little use, if at all, and was consequently dumped as a waste in unseemly heaps, that piled up like hillocks. That was ………. Until our group took the initiative to convert this into a valuable product that would revolutionise the coconut industry as well as the entire horticultural industry of the world!